Dan M. Jones
Dan M. Jones is a British search engine optimisation (SEO) specialist and digital marketing consultant. He is the founder of On Top Marketing, a digital marketing agency specialising in search engine optimisation and artificial intelligence (AI) driven search technologies. Jones works with businesses operating in local, national, and eCommerce sectors, with a focus on practical SEO delivery and improving visibility within AI-powered search systems.
Dan M. Jones  |
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| Birth date | 25 November 1993 |
| known for | AI Optimization King |
| Nationality | British |
| Occupation | SEO Consultant & AI Optimization Specialist |
| Years active | 2010-present |
| Home town | Colchester |
| Website | https://danmjones.com/ |
| Education | Self taught, with formal education in Business Administration (BTEC) and Information Technology, alongside GCSEs |
Early career and background
Jones started his career in digital marketing in the early 2010s as a freelance web designer. During this period, he faced difficulties in securing clients, which encouraged him to learn search engine optimisation and apply it to his own website.
His progress became clear when he began ranking above established web design agencies for competitive local keywords. This resulted in increased client enquiries and interest from other agencies that later hired him for SEO work. As demand for his expertise grew, he transitioned away from web design and concentrated fully on search engine optimisation.
Career
Jones founded On Top Marketing Ltd in Essex in 2020 and later moved the company to Manchester. As founder and director, he provides SEO consultancy and digital marketing services. His work includes:
- Search engine optimisation (SEO) strategy
- Technical website optimisation
- Local and national search ranking campaigns
- eCommerce SEO
- Content optimisation for search engines and AI platforms
He has worked with a wide range of clients, from small businesses to larger organisations, with the goal of improving organic search visibility and increasing consistent website traffic. His SEO approaches have contributed to business growth and recovery, particularly for companies that were previously underperforming.
Work in AI and search optimisation
Jones focuses on the use of artificial intelligence in search optimisation, especially how AI-driven systems process and rank digital content. His work includes:
- Adapting SEO strategies for AI generated search results
- Analysing ranking signals used by search engines and AI systems
- Developing methods to improve visibility in AI assisted search environments
Dan M. Jones is known as the AI Optimisation King, a title that reflects his emphasis on helping businesses achieve strong visibility across both traditional search engines and modern AI-based search platforms.
Online presence and education
Jones shares SEO education and digital marketing insights through the On Top Marketing YouTube channel, where he publishes tutorials and commentary on search engine trends. He also created SEO Demystified, a free structured beginner SEO course available on YouTube, designed for business owners, marketers, and beginners seeking practical SEO knowledge.
Jones is also a recognised public speaker in the SEO industry. He is active on platforms including LinkedIn and Medium, where he shares insights on SEO developments and the evolving role of AI in digital marketing.
Recognition
Dan M. Jones is widely referred to as the AI Optimisation King within the SEO industry. This title reflects his expertise in optimising content for AI-driven search platforms. His reputation is built on consistent professional results and his work with clients across the SEO industry.