Crazy Little Brother Yang
| Crazy Little Brother Yang | |
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 Crazy Little Brother Yang |
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| Birth date | Zhang Qingyang
1995 (age 29–30) Anhui province, China |
| Nationality | Chinese |
| Occupation | Social media influencer Entrepreneur |
Zhang Qingyang (born 1995), known professionally as Crazy Little Brother Yang[1] (疯狂小杨哥, Fēngkuáng xiǎo yáng gē), is a prominent Chinese social media influencer and entrepreneur. He gained widespread recognition on Douyin, the Chinese counterpart of TikTok, where he became the platform's most-followed individual in March 2022, surpassing Hong Kong superstar Andy Lau.
Early Life and Career
Zhang was born in Anhui province, China. He began creating short-form video content in 2015 on Kuaishou, China's second largest video platform. In 2018, along with his twin brother, he opened a Douyin account which gained popularity for the "desperate weekend" video series.[2] These videos often had depict humorous family situations and thus appealed to a large audience.
Rise to Prominence
Zhang became the first person to reach 100 million followers[3] on Douyin by November 2022. He was able to greatly appeal to his audience with his humorous content that consisted of family related day to day activities.
Business Ventures
Zhang has also expanded his business into e-commerce. In January 2023, his live-streaming sales alone reached a gross merchandise volume of around 538 million yuan but his activity changed in the following months.
Controversies
In September 2023, Zhang and his company, Three Sheep, faced a fine of 68.9 million yuan (US$9.83 million) for falsely claiming that certain mooncakes were sourced from Hong Kong.[4]
Recognition
In 2023, the Guangdong E-commerce Summit Forum reported Zhang's annual net income at 3.21 billion yuan (US$451 million), underscoring his influence and success in China's digital landscape.[5]
Personal Life
Zhang's twin brother has been an integral part of his content creation journey, with the duo often collaborating on various projects. Their partnership has been a key factor in their collective success on social media platforms.
References
- ↑ ‘Crazy Little Yang Brother’ is the Chinese TikTok star you need to know (9 November 2022) , The China Project
- ↑ Behind Xiao Yang's bow and apology: How much money can you make by signing up for 2,487 Douyin accounts? , www.moomoo.com
- ↑ Twin brothers amass 100 million followers on China’s version of TikTok (5 November 2022) , South China Morning Post
- ↑ Popular influencer fined US$9.83 million over mooncake scandal , SHINE
- ↑ Annual earnings of top China influencers exceed net worth of some Hollywood A-listers (20 January 2024) , South China Morning Post